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This integration uses the WhatsApp Business API, which is specifically designed for medium and large businesses with large support teams. The WhatsApp Business mobile application, intended for small businesses, cannot be integrated or connected with Sagicc. |
Differences between WhatsApp App and WhatsApp Business API
Unlike the WhatsApp app installed on a mobile phone, WhatsApp Business API offers advanced features designed for medium and large businesses looking to leverage a powerful tool. Some of the main differences between continuing to use the WhatsApp app on a phone and integrating the WhatsApp Business API into Sagicc are:
Feature | WhatsApp App | WhatsApp Business API |
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Number of users and devices | One user, up to 4 devices | Multiple users on an unlimited number of devices |
Cost | Free service | Cost per conversation, varies by country |
Bulk messaging | Broadcast to a maximum of 256 contacts | Mass messaging to large numbers of customers |
Automation | Limited to welcome or unavailable messages | Allows advanced AI chatbots and complex automations |
Account verification | Not available | Verified with a blue badge to confirm authenticity |
Calls and video calls | Video and audio calls available | Not currently available |
WhatsApp Business API Costs
To use the WhatsApp Business API, businesses must pay a fixed price per conversation, rather than per message. The cost varies depending on who initiates the interaction: the customer or the business. Generally, the first 1,000 conversations of the month are free for all users, and the prices per conversation vary by country. It is crucial to evaluate both the costs and the features offered by the integration before deciding to implement it, ensuring that the benefits for the company and operation outweigh the associated costs.
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In addition to Meta's approval, there are other technical requirements necessary for the implementation of the WhatsApp Business API:
Your company must have a Facebook page and an account in business portfolio in the Meta Business Suite. If it has not been created yet, go to the following link to do so: Log in and access Meta Business Suite and the business manager (facebook.com).
Your company must also have a business account manager (Business Account Manager) in Meta Business Suite. You can create it at the following link: Create a business portfolio in Meta Business Suite and the business manager | Meta for Business Help Center (facebook.com).
It is also recommended to complete the business verification process with Meta. If not, the number of messages you can send in a month will be limited. For more information on the business verification process, see the following link: How to get the verified account badge on Facebook and Instagram | Meta for Business Help Center.
Lastly, you will need an available phone number that is not associated with any WhatsApp account, either personal or business. This number must be able to receive calls or text messages to complete the WhatsApp setup and verification process. If you want to reuse a number that is already associated with a WhatsApp account, you can perform the migration by following this link: Migrate an Existing WhatsApp Number to a Business Account - Cloud API (facebook.com).
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